The Province Group
Job Summary
Client:
The Province Group
Category:
Website Design & Marketing
Start date:
December 2024
End date:
Ongoing as retainership
Type of service:
Website Design, Social Media Lead Gen Ads, Analytics & Reporting
Website:
About our client
The Province Group is a premier real estate firm specialising in land trading and investment opportunities in Dholera SIR, India’s fastest-growing smart city. Their expert team, led by visionary director, Dawinder Singh, brings years of experience, global expertise, and a commitment to creating wealth for their clients.
What problem they faced?
When we were hired for this job, they were a new entry into the real estate market.
They were facing several problems:
- No website to showcase their work, what they offer and what they want to do in the coming years (vision)
- Almost Zero social media visibility – they were getting very few hits from the social media traffic.
- No prior experience in running Facebook/Instagram lead generation ads.
- Have never explored Google Ads
- No Analytics Data – as there was no website.
Strategy & tools we used to resolve their pain?
Keeping in view the problems, we first brainstormed the look and feel of their website and also discussed the social media and ads strategy.
This is how we tackled the problem.
Website Development
The first thing we tackled was to provide them a theme-based WordPress Website. We created multiple pages to leverage the SEO and draw Organic Traffic. Also, added Facebook Pixle.
Social Media Strategy
Their competitors were very active on social media. So, we clubbed their Facebook & Instagram accounts and started posting regularly. It helped in spreading a word.
Content Marketing
We wrote content for their website & social media posts. Also, wrote high performing hooks for Facebook/Instagram Ads that attracted thousand of leads in no time.
Creative Services
Every month we provided them beautiful creatives that they posted on social media and also shared them with their channel partners. We also made small videos.
Lead Generation Ads
We went all out and so far run atleast 24+ campaigns covering whole Punjab and Delhi NCR. The Cost-Per-Click was amazingly well below average market rate.
Google Ads
We were watching their competitors nailing lead gen using Google Ads. So, we gave it a try a few times and each time they received warm leads at a very reasonable price.
What was the final outcome?
These were the happy outcomes. All because of our client’s patience & our efforts.
- The Organic Traffic grew from ZERO to 300 visits a month and growing
- Lead Gen Ads were a roaring success and they have to put a full fledged sales team to answer client questions.
- Google Ads, we were bit sceptical if they will work, but to our surprise they were as successful as Social Media Ads.
- The SEO efforts paid back and there website is appearing in Dholera Property related queries in Punjab (their target market)
- We have been providing them regular reporting about Facebook and Google Ads, Google Analytics Reports. This helps them setting up monthly marketing budget.
